Will this eventually require everyone to pay?
We don’t believe care should be locked behind a paywall.
A Personal Moment Of Care was created with the understanding that essential support—like health or spiritual care—should not be available only to those who can afford it. When services become purely transactional, they risk widening gaps between those with comfort and those without.
The world is changing quickly. Economic stability is no longer tied to any single kind of work, and many people face sudden disruption or hardship. We designed this service to remove as many avoidable costs as possible from the start.
Our long-term goal is to help care remain affordable—or free—for those who need it most. We aim to do this through donations and low-cost group subscriptions, rather than charging individuals at the moment they seek care.
This vision is inspired in part by the work of the late C. K. Prahalad, who wrote about building sustainable models that serve everyone, not just the few.